At By Design we use every opportunity to translate your core brand personality into a multi-dimensional experience, creating an impact that will elicit a powerful response
from your target market. We work with clients to develop and revitalize visual identities to be a true reflection of what
the companies or brands are, and most importantly, how they want to be
Identity creation is not just an art and science at By Design but a logic driven procedure that combines both, through specially created tools.
The Creation Process
- We begin with what values the brand brings to the table and what the expectations
- We determine the values a consumer is looking for in the product category and the image that has to be portrayed.
- We translate the core personality into a distinct identity.
- We evolve the brand identity into logo designs, product catalogues, retail identity, packaging
and all other communication.
Packaging design is a forte at By Design. In the process of designing, we use a special tool called PackskoresTM
so that every design stands
out from the competition.
- We take into account a set of attributes we have recognized in our studies of the finest packaging from around the globe -
memorability, appeal, consistency, relevance and economy.
- We build on the brand identity to finalize colors, motifs, styles, designs, logos, shapes,
variants, sizes that will go with the brand packaging.
- We do research to finalize the designs and fine-tune the finer aspects.
- We evaluate our packaging via our internal evaluation system - PackskoresTM.
- This ensures that, from the simplest bottle label to the largest brand identity program, our standards remain the highest.
By Design excels in clutter-breaking marketing and brand collaterals, environmental graphics and design-based communication that brands require from time to time.