Key Digital Marketing Channels & How to Use Them


Key Digital Marketing Channels & How to Use Them

We are living in a digital world where marketing and sales are shifting towards the digital medium.

With targeted and tailored digital marketing techniques, you can access a wider audience base, engage them, generate high-value leads and drive conversions.

Right now, digital marketing channels are the pathway to reach your target customers. 

Have a look at the key digital marketing channels that will help you achieve your marketing goals and improve your ROI.

Key Digital Marketing Channels for 2023

If you scour Google, “how to do digital marketing” is a common question. Have a look at a few recommendations on this topic with the following channels at your disposal.

1. Your Website

Your website is the digital representation of your business. 

It is a powerful platform and tool through which you can engage and educate your customers about your products, services, and the brand as a whole.

One of the Top Digital Marketing Tips with Websites as a Channel:

One of the Top Digital Marketing Tips with Websites as a Channel is to create high-quality content in different formats like blogs, infographics, videos, etc. to engage your audience. This helps increase organic traffic, generate leads and drive conversions.



2. SEO (Search Engine Optimization)

SEO or organic search helps you rank higher on the search pages and stand out from the competition. 

SEO Tips for Digital Marketing

SEO best practices like on-page and off-page optimization, link building, and blog post optimization will improve your search rankings. 

This helps you tap a customer base of billions that gets you a consistent flow of leads and conversions.



3. SEM (Search Engine Optimization)

SEM is one of the key digital marketing channels that give consistent results. 

With SEM or paid search, your ads are more visible as they are reflected above the organic search results. 

With paid search, you get double the ROI and gain 150% more conversions than organic search.

How to do Digital Marketing with SEM

By creating customer personas, you can pinpoint the location, income levels, gender, and activity times of your target audience.

This coupled with the right bidding strategies helps you reach the right demographic and filter the rest.

With paid marketing, you also get the option of remarketing to your audience which leads to increased conversions.



4. Email Marketing

E-mail marketing is a tried and tested digital marketing channel with proven results.

It is widespread, versatile, and delivers a high average ROI of nearly 42 times.

Digital Marketing Techniques for E-mail Channels

Personalize and customize your emails based on different stages of the buying cycle. 

Automate your emails and create time-sensitive subject headlines.

Create emails for customer feedback and support that provide problem resolution, reviews, and surveys.

With these email digital marketing tips, you can nurture and generate leads, drive conversions and increase brand awareness. 



5. Social Media Channels

Social media is a primary digital marketing channel of today with more than 4.76 billion users in January 2023. 

Social media platforms like Instagram, Twitter, Facebook, Pinterest, and LinkedIn help you drive high-quality B2B and B2C leads.

How to do Digital Marketing with Social Media Platforms

Create original, trendy, and entertaining content and include hashtags that actively engage people and make your campaigns go viral.

These digital marketing techniques help you build a rapport with your audience, re-enforce your brand image and reach a wider audience base.



6. Instant Messaging Marketing

Instant messaging applications like WhatsApp and Telegram have emerged as digital marketing channels in their own right.

These are the preferred channels of communication today that provide a feeling of real-time conversation with add-on benefits like emojis, GIFs, and the use of chatbots.

Instant Messaging Tips for Digital Marketing

Make things easy for your customers through automation and chatbots.

Include 24/7 available chatbots that provide answers to general FAQS and pre-sales queries.

Automate tailored responses for streamlined after-sales follow-ups that provide a personalized experience.

These prompt yet personal touches make your customers feel valued and lead to increased conversions and fewer cart abandonments.



7. Mobile Marketing

Mobile marketing is one of the key digital marketing channels with around 5.44 billion users till Jan 2023.

It is a digital marketing channel with proven results and tremendous potential with new users joining every day.

How to do Digital Marketing through Mobile

Create mobile apps and device-friendly websites that are quick loading and responsive.

Create geo-targeting marketing strategies to recommend accessible products & services based on location information.

Use QR codes that create an excellent user experience through quick responses and ease of handling.

All these digital marketing techniques create demand for your products, increase conversions and engage your audience.


8. Display Ads

With display ads, you use images, audio, and video on digital platforms as banner ads to market your products and services.

These digital marketing channels include social media platforms, websites, and e-mail providers among other channels.

This is a paid marketing strategy with lower CPC rates than search engine marketing.

This is because display ads are not limited to search engines.

Instead, they have ample advertising space across the internet.

Digital Marketing Tips for Display Ads

Use programmatic media buying platforms to access your target audience in real-time at competitive rates.

Use easy Call-to-actions that highlight your USP to increase conversions and leads.

Retarget your viewers with a relevant display ad to increase conversions.

Final Thoughts

So, these are the key digital marketing channels of 2023

A unique digital marketing strategy is required for different business sectors and marketing channels.

And this is where By Design can help you achieve your marketing goals. 

By Design is a leading integrated marketing services agency providing a full range of digital marketing solutions. 

These include creating a tailored digital strategy that includes blog creation, data analysis and reporting, competitor analysis, and utilizing e-mail marketing and other digital marketing channels.

Let us help you gain a wider reach, grow your influence and move your customers to action. 

Get in touch with us or email at to create high-impact digital marketing campaigns that deliver results. 

FAQs on Digital Marketing Channels

Q. 1. What are the types of digital marketing?

While it is a vast and ever-evolving field, digital marketing can be broadly classified into 8 categories.

  1. SEO 

  2. Pay-per-Click

  3. Social Media Marketing

  4. Content Marketing

  5. Email Marketing

  6. Mobile Marketing

  7. Marketing Analytics

  8. Affiliate Marketing

Q. 2. What are the 4 types of marketing channels?

The 4 main types of marketing channels are:

  1. Paid marketing channels

  2. Free marketing channels

  3. Digital marketing channels

  4. Traditional marketing channels

Q. 3. What are the 6 digital media channels?

These 6 digital media channels will make a huge difference in your marketing strategy if applied properly.

  1. SEM.

  2. Social media marketing.

  3. Display advertising.

  4. Digital PR.

  5. Digital partnerships.

  6. Digital messaging.