A Guide to Product Packaging Design and How By Design Works!
How you do product packaging influences how a consumer judges your brand. Impactful product packaging design provides your brand with an unbeatable edge over others. Stylish product packaging tips the consumer's perception in your favor. Product packaging design is the deciding factor in the consumer buying decision.
By Design Packaging works with brands of all sizes and categories to transform their product packaging design into an effective marketing tool. We have created this handy guide that explains the process of product packaging design in brief. You will also learn how By design packaging works to scale up our client's brand and business.
Product Packaging Design is a step-by-step process.
Here's what you will discover in the blog:
Initial steps to Product Packaging Design
Product Packaging Design Process
How By Design Packaging works
A. Initial Steps to Product Packaging Design
1. Brainstorming & Analysis
Through brainstorming, you ask these essential questions that help you formulate your product packaging design strategy.
a. What is the product all about? Is it compact, large, of regular size, or with odd dimensions? Is it sturdy or delicate? Answers to all these and related questions will help you understand the product better.
b. Who are your potential customers? By creating buyer personas, you will get the required answers.
c. What are the sales channels through which your customers buy the products? Do they buy through small retail stores, supermarkets, or online channels?
d. Competitor analysis through which you get insights on what your competitors are doing.
2. Information Collection
This is the information you need to collect before creating a kickass product packaging design strategy.
a. All the information about the brand. This includes the logo, emblems, fonts, colors, etc.
b. All the information about the budget requirements. These include the one-time costs like design costs and per-unit costs that include packaging materials etc.
B. THE PRODUCT PACKAGING DESIGN PROCESS
Here are the essential steps to the product packaging design process.
1. Decide the Packaging layers
Decide on the 3 layers of packaging and if you need all the 3 or just one or two. These are:
a. Outer packaging that the customer sees first, and that ensures a contact-free delivery.
b. Inner packaging that includes bubble wrap, shredded papers, etc. to keep your products safe and secure during transit and storage.
c. Product packaging that includes the brand name, logo, tags, and labels. Examples include chocolate wrappers, soap covers, shampoo bottles, etc.
2. Packaging Design Considerations
a. You want the information that the customers remember, like, and associate with the product as a centerpiece of packaging design.
b. Do remember that your product packaging design should convey the right message about the product and not confuse the end user. It should be an honest portrayal of the product but not give information overload at the same time.
c. All the essential information about the product should be at the front and the center of the product packaging.
d. Your product packaging design should have a tremendous shelf impact and should create a strong first impression with the consumers. It should be visible and immediately more noticeable than the competition.
3. Printing Considerations
a. Gather information about the file requirements, dieline templates, inclusion of a logo, taglines, etc. on the packaging.
b. Decide what kind of printing you want as per your product considerations. Digital printing has a technical upper hand while offset printing is much more cost-effective.
4. Feedback and Review
Before launching your product packaging design, get reviews and feedback from all the stakeholders about the design. These include brand owners, customers, sales channel owners, warehouse owners, transporters, etc. Their reviews and feedback will provide insights on how to improve the product packaging design. Make the necessary corrections if any and unveil your new and improved product packaging design next.
C. THE BY DESIGN PACKAGING PROCESS
Product packaging design from By Design is appealing to the end users and provides all the relevant information that is easy to understand and access. This includes essential information about the product like ingredients, and manufacturing information, among other details.
By Design Packaging understands that product packaging design is the deciding factor in the success of any product and brand. To this end, they create 360-degree product packaging solutions that are environmentally friendly, secure your products, and are attractive and eye-catching as well.
FAQs Regarding Product Packaging Design
Q. 1. What is the product packaging design?
Product packaging design is creating product packages that safeguard the products contained in them. These include choosing packaging materials and design that includes colors, graphics, and patterns that portray and protect the products and enhance the brand name as well.
Q. 2. What are examples of packaging design?
Here are some examples of product packaging designs that have a tremendous impact on your marketing efforts.
a. Premium and personalized boxes for high-value products
b. Cute and dainty designs for teenage products
c. Customized boxes with logos to establish your brand name
d. Minimalistic designs for products that exude power like aftershaves
Q. 3. How do you get ideas for designing packaging?
The sky is the limit for getting ideas for product packaging. Here are some of the tips for getting inspiration.
a. Combine patterns and space available to create a story about the product experience.
b. Use textures, colors, and interplay of shades and brightness.
c. Utilize the product in the design itself so that the product speaks for itself.
d. Make the packaging relatable and reusable to get indirect advertising benefits.
e. Use humor, beauty and be quirky to get immediately noticed.
Q. 4. Why do we do design packaging?
Product packaging design is done to showcase the quality of the product and convey its real message. This helps get your brand ahead of the competition and attract your potential audience at the same time.