Branding 101: How to Create a Brand Identity
Planning to start a business and not sure how to brand it?
Already have a business but struggling with its brand image?
The solution to all your problems is creating a strong business identity. Brand identity is the secret sauce that tells the world what and who you are, and why are you different from others. Strong business branding shapes your business taking it to the next level.
What is Brand Identity?
Brand identity is the coming together of digital and tangible brand elements that promote brand recognition. This helps portrays your business's right image to its customers.
Branding Services- Why You Need Them
As a business, you send out a message every time you interact with your customers. Creating a strong brand identity ensures that your message is aligned with your business and brand strategy. This helps build a favourable perception, connection, and trust between your brand and its audience.
How to Create a Brand Identity- Ideation Stage
Use these steps in the ideation stage to create a foundation for your business branding ideas.
1. Find your Niche
The first step in deciding how to create a brand identity is to find your niche in your business domain and where your products and services stand.
2. Define your Target Audience
The second step in deciding how to create a brand identity is to define your target audience to create a tailored message. Do this by creating buyer personas that include data like demographics, pain points, preferences, etc.
3. Competitor Analysis
Analyze your competitors' brand messaging, colours, typography, and the shapes and images they use. Use this information to make your brand identity even better.
4. Define Your Brand Purpose
Brand your business by defining your brand purpose first. Figure out your brand mission, values, personality, unique positioning, and voice to this effect.
5. Choose a Brand Name
Utilize your business branding ideas to choose a name that best personifies your brand and business.
Your brand name can be an acronym (GE), a name of a place (Patagonia), a surname (De Beers), a combination of two words (Netflix), etc.
6. Create a Catch Phrase or Slogan
Conjure a short and catchy slogan that creates a strong impression and is a reflection of your brand voice.
Using a metaphor, making a bold statement, being poetic, or complimenting your customers are some business branding ideas for slogans.
How to Create a Brand Identity- Design Aspects
After the ideation stage, the next steps to business branding are design and visual aspects. Brand your business identity through these design aspects.
1. Logo Creation
Create a logo that resonates with your audience and communicates who you are as a business entity. It should be memorable, simple, appealing, versatile, and appropriate to the niche.
2. Color Palette
Your brand name and logo include your colour palette that makes your brand recognizable. Brand your business by keeping these colour perceptions in mind.
Red & Orange denote passion, youth, energy, and excitement.
Green denotes growth, money, and nature.
Yellow denotes happiness, sunshine, and accessibility.
Blue denotes trust and stability.
Purple denotes royalty and luxury.
Pink denotes femininity and softness.
Black denotes mystery, class, and quiet efficiency.
How to create a brand identity? Use typography and font choices to accurately portray what your brand is.
Shapes are essential business branding elements that accurately portray your brand voice.
Brand your business by keeping these shape and imagery perceptions in mind.
Round shapes portray feelings of warmth, unity, comfort, and love.
Straight-edged shapes denote feelings of stability, strength, reliability, and trust.
Vertical shapes denote strength and toughness.
Horizontal shapes denote peace and a carefree attitude.
How to Create a Brand Identity- Business Integration
Along with your products & services, your business includes different components as well. Brand your business by integrating your brand identity into these components.
Your website is your digital brand representative. Integrate your brand colours in your site's header, footer, and highlight colour. Do the same with brand fonts as well to ensure a consistent brand identity.
2. Email Design
Email design and signatures are a great way to engage with your customers. Add a logo background to your emails and include brand fonts and colours in the signature to promote a cohesive brand identity.
3. Product Packaging
Ensure your brand logo, pattern, and the image is included in the package. This creates the right product packaging that attracts customers and enhances your brand value.
4. Business Cards and Stationery
Brand your business cards and stationery with your brand logo, fonts, and colours.
5. Social Media Channels
Include your brand logo in your social media handles so they are instantly recognizable.
Your brand identity sets you apart from your competition and builds the proper connection with your audience. By Design is a leading creative agency that offers a full range of branding services. These include brand identity creation, communication strategy, collaterals, and packaging design.
Let us help you empower your brand, grow your influence and move your customers to action. Get in touch with us or email at firstname.lastname@example.org to create an impactful brand identity today.
FAQs on Business Branding
Q. 1. What are the 7 steps to brand identity?
Ans. These are the 7 steps to brand your business identity.
1. Finding the core meaning behind your brand.
2. Competitor analysis & audience research.
3. Visualize the tone, focus, and personality of your brand.
4. Select a brand name that aligns with your business.
5. Create a short and appealing slogan.
6. Create a visual identity for your brand.
7. Apply your brand identity and monitor it regularly.
Q. 2. What is an example of brand identity?
Ans. McDonald's is a powerful example of a brand identity that resonates worldwide. They create menus specific to geographic locations, dietary restrictions, age profiles, and budgets. With its iconic golden arches, Ronald McDonald character, and simple red and yellow colour palette, it is one of the most recognized brands all over the world.
Q. 3. What creates a strong brand identity?
Ans. Innovative business branding ideas and relevant branding services are applied together to create a strong brand identity. You create a strong brand identity by defining and combining key brand elements like promise, position, personality, story, and brand association. This sets you apart from your competitors while positioning your brand firmly within your business niche.