Beer Cafe: Visual Identity Launch Client Brief Beer Café was a response to the burgeoning beer culture among the young and happening. The brief was to reflect the brand’s values of authentic quality and a wide variety. Idea & Execution We decided to denote values of quality and variety through a minimalist design template set off by the brand’s signature vibrant yellow. We reflected the design values of the brand across all touch points – from the décor in the restaurants to the menu cards, the product labels and of course in the advertising. Result Beer Café has earned a distinct and memorable identity that gives it a leadership position in the proliferating market of beer specialists.