To reinforce that Deltin is India's largest casino company and all Deltin casinos are world-class.
Idea & Execution
We used the four suits in cards to bring the communication alive and created a very aspirational feeling through the "Deltin Life".
The execution used a lot of glamour and wit to further popularise what was already a popular brand. Most of the communication was very vibrant and colourful and had to circumvent the strict rules in place regarding casino communication. Various casino motifs were used to get our messages across.