The brief was to work on their main annual campaign which could then be adapted across platforms (outdoor, digital, etc.) to convey a message of guaranteed job placements with MAAC's specialised courses and to generate leads.
Idea & Execution
The campaign line was "On your MAAC. Get Set. Go." with a play on the word "mark". The idea was to creatively communicate to our target audience (students and parents) that it's time to race towards your dream career with our multitude of courses that prepare you for specific industries. The graphics used were complex to communicate an experience, in line with the various course categories offered by MAAC to intrigue potential students.
The campaign thought and creative was extended across ATL & BTL - hoardings, bus shelters, car & bus branding, metro branding, print ads, danglers, flyers, digital videos and social media content.
The campaign created major awareness pan-India about MAAC's offerings and garnered more leads than expected!