The objectives of the brand were to establish Mooofarm as a known player in the online dairy industry. To create awareness of their trade fairs for dairy farmers. To help launch a new product for them, Moofeed.
Idea & Execution
We decided to use a female vet in all communication to create a sense of trust with the farmers and to also help change the mentality of villagers that women are as good if not better than men in technical and medical responsibilities. We decided to use dohas (couplets) because research that simple rhymes worked extremely well with the farmer community. We also used a lot of humour in our communication because that made it more shareable. Unlike other dairy brands, our creatives were not too crowded, which helped our communication stand out in the marketplaces. The less is more philosophy.
We created an online/social media plan for Mooofarm in regional languages to popularise the brand. We created city-specific and state-specific posters to spread the word about trade fairs in Rajasthan and Punjab. We created the entire visual identity and a brand manual for Moofeed.
A very successful launch of Moofeed. They got a lot of positive feedback from all the farmers. Their trade fares were a big hit and though Moofeed was launched in a very competitive marketplace, it has already established itself in a very short period.