Client Brief

To modernise Patanjali’s existing packaging, without deviating too much from its familiar-to-customer branding.

Idea & Execution

We gave each product packaging a touch of finesse, reinterpreting the entire form, by simplifying and decluttering the previous design, without losing its core appeal.

We used new-age design and contemporary styling, to re-do the packaging range to sit well on modern trade shelves, amidst competition.

Result

The new packaging was appreciated and well by customers, proudly sharing shelf space in supermarkets and dedicated outlets, attracting a wider, younger audience.