Client Brief

Syska, the pioneer and leader, in the LED Lights campaign, decided to extend into the personal and grooming accessories category to leverage its sales infrastructure and product innovation strengths. The client brief was to target the youth market for these products while synergizing with the brand personality created for Syska in the LED Lights market.

Idea & Execution

After a careful search, we chose Sushant Singh Rajput. The creative strategy was to project confidence and verve to resonate with the values of the younger target audience.
Films: https://www.youtube.com/watch?v=6OFddBIDE_E | https://www.youtube.com/watch?v=l82ZlwyU0eE

Syska’s brand personality as a trustworthy innovator was created through the persona of Irrfan Khan and the tone of its campaign for LED Lights. We decided to anchor the brand's persona in personal and grooming accessories in a brand ambassador who, while younger than Irrfan, had the same aura of talent and authenticity.

Result

Syska is well-established in the personal and grooming accessories market.