Client Brief

To establish Mumbai’s first ‘finishing school’ for the movers and shakers of the city.

Idea & Execution

A series of events were held in which many high-profile individuals were called and they became our mouthpieces to spread the word amongst the people they moved around with. This was an influencer-led activity before the term existed.

We did a slew of emailers and posters explaining etiquette in great detail and making people understand why it is so important in this day and age when everything becomes a media bite.

Result

It was a very successful launch and they managed to establish themselves in Mumbai in a very short period.