Tilaknagar Industries Ltd. (TI) operates as a prominent manufacturer, marketer, and distributor of spirits, encompassing a diverse product range that includes whisky, brandy, rum, vodka, and gin. The task at hand was to conceive innovative communication strategies and packaging solutions for their array of liquor brands.
Idea & Execution
Our creative approach was tailored to each product and its respective target audience. For TI Mason House, a pocket-friendly yet potent brandy aimed at the masses, we featured a commanding lion as a symbol of strength and echoed the tagline, "The King of Brandies."
In the case of TI's Courrier Napoleon, a premium French Brandy, the inspiration was drawn directly from the name itself. This led us to infuse a French twist into the communication, with the tagline "Pour L'amour" cleverly playing on "pour more."
TI White House, positioned as a rum competing with the likes of Old Monk, embraced an amusement park theme to convey that it was a delightfully enjoyable drink tailored to the youth.
On the other hand, Madira Gold, a premium rum, adopted a treasure trove theme to highlight its premium status and positioning.
Our branding and advertising efforts successfully achieved widespread awareness and reshaped the perception of TI's brands throughout India. This strategic approach proved effective in establishing a strong brand presence and resonating with diverse consumer segments across the country.