Client Brief

Witlinger, a brand of the Kama group, was one of the first to promote craft beers in India. The brief was to launch Witlinger beer in the country.

Idea & Execution

Witlinger offers you the next level of a truly international beer experience with their craft beers, made of wheat.
We undertook a complete branding exercise including an interesting brand identity, product packaging, merchandising and point-of-sale collaterals

Result

The brand met with a huge initial demand and increased brand awareness in the Indian market.