Branding, Merchandising & Communications for Witlinger Beer Client Brief Witlinger was one of the first brands to promote craft beers in India. It's a brand from the Kama group. The brief was to launch Witlinger beer in India. Idea & Execution Witlinger offers you the next level of a truly international beer experience with their craft beers, made out of wheat. We undertook a complete branding exercise including interesting branding, packaging, merchandising and POS. Result A huge initial demand and brand awareness in the Indian market.